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We are Information Systems Consultants who empower Managers to take control over their outdated information systems. We connect data to your decisions.


To enable people to unlock the potential of data and technology in decision making and service delivery

Carl Sudholz, Founder

Carl Sudholz is the Principled Leader at AGContext

Carl Sudholz is the Founder and Principled Leader of AGContext. An industry leader in data-driven technology in agriculture for the last 15 years, Carl has worked with a broad range of technologies, including Oracle, Amazon, Microsoft, ESRI and Open Source, and for a number of public, private and not-for-profit organisations.

With a Bachelor of Science, Masters of Sustainable Practice and Certifications in Project Management and Business Analysis, Carl has logged more than 15,000 hours in the design and delivery of data-driven systems that deliver the trusted information you need – when and where you want it.

Connect with Carl

Melissa Neal, Senior Consultant

Melissa Neal is a Senior Consultant with AGContext

Melissa Neal, is an experienced agribusiness and community development professional with expertise in data management for agriculture, including the development and management of decision support systems. These systems combine whole-of-supply-chain data, such as environmental conditions, on-farm management, individual livestock traits, transport, processing, packaging, consumer quality data and financials.

A respected leader in her regional community, Melissa was recognised as the 2014 Victorian Rural Ambassador and 2016 Emerging Leader in Victorian Agriculture by the Royal Agricultural Society of Victoria.

Connect with Melissa


Listen to Carl explain how AGContext will enable your business to connect your data and decisions.


With our head office in Canberra in the Australian Capital Territory and roots firmly placed in regional Victoria, we maintain our focus on enabling our regional leaders in business, research and government to gain their own advantage through more effective data-driven decision-making.

AGContext began life in 2012, as the sole-trader consultancy of founder, Carl Sudholz. Launched with the aim of enabling farming and agriculture-focused business to make better use of information technology, our business name AGContext (pronounced a-gee-context) embodies the core premise that, to be truly useful, data and information technology must align to the given context of the decision maker for whom it is intended to support.

Today, AGContext is connecting data and decisions for medium-size organisations throughout the Australian Capital Territory, New South Wales and Victoria. We have worked with business and government organisations to overcome the challenges they face when it comes to making better use of their data and technology.

We over 20 years’ combined expertise in government and industry, we have grown to become a trusted enabler of beneficial and transformative change for businesses and government organisations.


Business leaders appreciate the benefit of accurate and usable data to guide better decision-making, but many databases and data management systems are simply not ‘fit for purpose’ leaving executives vulnerable, having to make decisions in less than optimal scenarios, and often relying on their experience alone. Whilst good decision-making always includes a level of human experience and input, it should also be underpinned by solid data.

Creating valuable information begins with data and technology that is designed to adapt to the changing needs of people, process, and technology. When data-projects are done well, we unleash our potential to create useful knowledge and usable systems. At AGContext, we bring it all together to drive value for those who make important decisions to solve big problems.

Through Data Services Design, our specialised approach to enabling data-driven enterprises. We integrate systems, upgrade technology and transform process, without risking business operations.

To learn more about how we can increase the way an organisation uses data-driven information in strategic and tactical decision-making, visit our Services page.


To create progressive action to reduce the impacts of global climate change by enabling people to make important decisions in confidence, courage and collaboration.


Courage. Our innovation demands our daring. To seek feedback and listen; say what needs to be said; be frank and fearless; and take action.

Collaboration. Our work depends on the involvement, input and support of others. It is through cooperation that we achieve excellence.

Accountability. We expect people to perform and to deliver. We meet our milestones. We see the job done. We merit actions over words.

Sustainability. To safeguard the long term health of the natural world and the possibilities of our future generations is core to all decisions.

Integrity. It is our responsibility to ensure that we do as we say and say as we do. That we do the honourable thing at all times and in all cases.

Learning. It is through continued learning that we improve ourselves and those around us. Learning is for life and for everyone.


Think Big. Our influence and impact is best achieved when we enable our clients to connect their day-to-day process to their bigger purpose.

User Focused. Understanding the context and needs of the people who should benefit from a project, is fundamental to project success.

Fit For Purpose. Our practise should adapt to the project and its context. As problems and people change, so to do our plans and solutions.

Evidence Based. It is by good-process that high-quality information is gathered. Evidence is the foundation on which progress is built.

Pursue Simplicity. We always seek to create simplicity in our work. Simplicity is pure, ingenious, transparent, enriching and long-lasting.

Honor Complexity. We do not ignore the natural complexity of our reality. We pursue solutions that are holistic, comprehensive and effective.