About Us


Carl Sudholz, Founder

Carl Sudholz is the Principled Leader at AGContext

Carl Sudholz is the Founder of AGContext. As a professional Business Analyst specializing in the integration of technology with organisations, Carl has worked with a broad range of platforms including Oracle, Amazon, Microsoft, ESRI and Open Source, and for a number of public, private and not-for-profit organisations.

Carl holds a Bachelor of Science, Masters of Sustainable Practice and industry certifications in business analysis and project management. He has logged more than 15,000 hours in the design and delivery of projects that enable organisations to take control over technology.

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Melissa Neal, Chief Executive

Melissa Neal is a Senior Consultant with AGContext

Melissa Neal, is an experienced agribusiness and community development professional with expertise in data management for agriculture, including the development and management of decision support systems. These systems combine whole-of-supply-chain data, such as environmental conditions, on-farm management, individual livestock traits, transport, processing, packaging, consumer quality data and financials.

A respected leader in her regional community, Melissa was recognised as the 2014 Victorian Rural Ambassador and 2016 Emerging Leader in Victorian Agriculture by the Royal Agricultural Society of Victoria.

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We empower organisations to take control over information-technology and deliver services with creativity, collaboration and confidence


Courage. Our innovation demands our daring. To seek feedback and listen; say what needs to be said; be frank and fearless; and take action.

Collaboration. Our work depends on the involvement, input and support of others. It is through cooperation that we achieve excellence.

Accountability. We expect people to perform and to deliver. We meet our milestones. We see the job done. We merit actions over words.

Sustainability. To safeguard the long term health of the natural world and the possibilities of our future generations is core to all decisions.

Integrity. It is our responsibility to ensure that we do as we say and say as we do. That we do the honourable thing at all times and in all cases.

Learning. It is through continued learning that we improve ourselves and those around us. Learning is for life and for everyone.


Think Big. Our influence and impact is best achieved when we enable our clients to connect their day-to-day process to their bigger purpose.

User Focused. Understanding the context and needs of the people who should benefit from a project, is fundamental to project success.

Fit For Purpose. Our practise should adapt to the project and its context. As problems and people change, so to do our plans and solutions.

Evidence Based. It is by good-process that high-quality information is gathered. Evidence is the foundation on which progress is built.

Pursue Simplicity. We always seek to create simplicity in our work. Simplicity is pure, ingenious, transparent, enriching and long-lasting.

Honor Complexity. We do not ignore the natural complexity of our reality. We pursue solutions that are holistic, comprehensive and effective.