Email | Phone (02) 6174 3833



To enable the leaders of business and government to better use data in decision making and service delivery.


If Australia is to solve the big problems in climate change; environment degradation; social inequality; energy security; food security; technology automation; and globalisation, then we must create the best information for supporting decisions by leaders within our government, business and community organisations.

Creating valuable information begins with a great data-project plan. A plan that is designed to adapt to the changing needs of people, process and technology. When data-project planning is done well, we unleash our potential to create useful knowledge and usable systems. We bring it all together to drive value for those who make important decisions to solve big problems.


We contribute towards solving the big problems, by enabling people to
make important decisions in confidence, courage and collaboration.


Portrait image of Carl Sudholz , professional business analyst and founder of AGContext Pty Ltd.

AGContext founder, Carl Sudholz

AGContext Pty Ltd began life as a sole-trader consultancy founded in 2012. Based in Horsham, Victoria, it was set up to address the challenges facing businesses and the public sector.

Despite the growth we have achieved, and the fact that we are now based in our nation’s capital, Canberra, we have never lost our commitment to supporting our clients.

AGContext is owned and operated by Carl Sudholz. Carl holds over ten years’ experience in creating decision support systems and services for public, private and non-for-profit organisations. Carl holds a Bachelor of Science, a Masters of Sustainable Practice and certifications in PRINCE2 Project Management and Business Analysis.

Data driven decision making starts here

Congratulations! You have found your first step towards data-driven decision making. Are you ready?

Yes, let’s go!


Courage. Our innovation demands our daring. To seek feedback and listen; say what needs to be said; be frank and fearless; and take action.

Collaboration. Our work depends on the involvement, input and support of others. It is through cooperation that we achieve excellence.

Accountability. We expect people to perform and to deliver. We meet our milestones. We see the job done. We merit actions over words.

Sustainability. To safeguard the long term health of the natural world and the possibilities of our future generations is core to all decisions.

Integrity. It is our responsibility to ensure that we do as we say and say as we do. That we do the honourable thing at all times and in all cases.

Learning. It is through continued learning that we improve ourselves and those around us. Learning is for life and for everyone.


Think Big. Our influence and impact is best achieved when we enable our clients to connect their day-to-day process to their bigger purpose.

User Focused. Understanding the context and needs of the people who should benefit from a project, is fundamental to project success.

Fit For Purpose. Our practise should adapt to the project and its context. As problems and people change, so to do our plans and solutions.

Evidence Based. It is by good-process that high-quality information is gathered. Evidence is the foundation on which progress is built.

Pursue Simplicity. We always seek to create simplicity in our work. Simplicity is pure, ingenious, transparent, enriching and long-lasting.

Honor Complexity. We do not ignore the natural complexity of our reality. We pursue solutions that are holistic, comprehensive and effective.